Wedding dress, vase and skirt - all in one block


November 02

The Margaretenstraße is located in Vienna's 4th district, parallel to the Wiedner Hauptstraße. The as yet undiscovered shopping street offers a fine selection of shops with lovingly selected fashion items and home accessories.


Handmade goods for home


Handmade porcelain at feinedinge*
FT / Konstanze Pawlik


Right at the start of the street you come across the porcelain manufactory feinedinge *. The manufactory and shop are located in a building in which hand-made home accessories are sold. The elaborately made, with great attention to detail, porcelain pieces range from cups, plates and tealights to vases and lamps.

If you are looking for something special for your home, you will definitely find it here!




Adress: Margaretenstraße 35, 1040 Vienna


Opening Hours:


Mo. - Sa. 10:00 - 18:00 Uhr









From Kleiderzimmer to the closet


Handpicked trend pieces
© FT / Konstanze Pawlik


The Kleiderzimmer store is just a few blocks away from our first store. The owner has a diploma as a stylist from London and is therefore happy to give her customers stylish advice. Her love for Scandinavian design is reflected in each of her pieces! Kleiderzimmer represents brands such as ClosedDevotionFabienne Chapotand Stand Studio as well as the Austrian label Lor.


Lor jewelry is made by the Viennese goldsmith Flora Deininger from precious metals that are already in use and thus make a significant contribution to environmental protection, since no new Fairtrade gold has to be extracted.


Sustainability is very important for the owner of the Kleiderzimmer, Barbara Lukas! The fashion expert does not use conventional packaging materials but offers a sustainable alternative: The bags in which Lukas gives the goods to her customers are made from old newspapers. These are produced by hand in a long-term facility for people with mental disabilities in Amstetten.


Business partners Andrea Widhalm and Barbara Lukas 
© FT / Valerie Voithofer



From October 2020, the range of Kleiderzimmer will be extended by the Shop noord. The concept store is operated online by founder Andrea and has now joined forces with the shop on Margeretenstraße to bring Scandinavian home design to Kleiderzimmer. The concept-store is a kind of shop-in-shop and opens up new possibilities for customers to get hold of high-quality home accessories and beautiful decorations in a living room atmosphere.




Adress: Margaretenstraße 39, 1040 Vienna


Opening Hours: 


Tuesday: 11:00 - 15:00 Uhr


Thursday: 11:00 - 15:00 Uhr


Friday: 11:00 - 18:00 Uhr


Saturday: 11:00 - 16:00 Uhr




Brands and institutions:






Feeling like an elf at elfenkleid


bridal collection
© FT / Daniela Porwol



The two fashion designers of the elfenkleid brand design bridal wear and dresses for special occasions. The bridal fashion collection can be tried on in the shop and is then made by hand for the bride. The fashion is characterized by a simple, modern, but romantic design, which gives the wearer a wonderful feeling. In the bridal and evening fashion collection, women can choose from three categories: PURE (made to order according to a certain size) - PREMIUM - COUTURE .


Founder Sandra und Annette
© FT / Daniela Porwol



In 2003, the designers Thaler and Prechtl opened their store in Margaretenstraße with their own ready-to-wear collection with high-quality clothes for summer and winter. The clothes are made out of natural materials from Europe under fair wages and working conditions.




Adress: Margaretenstraße 39, 1040 Vienna


Opening Hours:


Tu. - Sa. 11:00 - 18:00 Uhr









Shopping, not just on Saturday


Trendy Fashion from Austria
© FT / Konstanze Pawlik 


The Samstag Shop is right on the other side of the street. Here, extravagant design meets accurate cuts that are influenced by architectural concepts. The store carries women's and men's fashion.


The brand from Peter Holzinger, the shop’s owner, called superated, is run alongside Austrian labels such as House of the Very Island’s and other domestic designers. The fashion is made in Austria, as well as in the Czech Republic and Slovakia.


Samstag Shop


Adress: Margaretenstraße 46, 1040 Vienna


Opening Hours:


Wed. - Fr. 12:00 - 19:00 Uhr


Saturday: 10:00 - 18:00 Uhr









To be Number 1 at NO7


The rustic shop NO7 offers a very special shopping experience! The owner Nora…. sells Austrian fashion and object design, as well as art objects and photography. It also offers a platform for second-hand analog photography.


Owner Nora in front of her Shop
© FT / Instagram: no7wien



NO7 offers parts from aspiring domestic designers. The store represents swimwear with a minimalist design by Rendl, as well as cool young fashion by Vic Cooper and Wendy & Jim.


There are also many vintage delicacies here! Analog cameras, just like hip fashion pieces.

A precise description of the store is not only superfluous, but above all impossible! A concept store, gallery and flea market are united here. A visit to NO7 is therefore very worthwhile!




Adress: Margaretenstraße 50, 1040 Vienna


Opening Hours:


Tu. - Fr. 14:00 - 19:00 Uhr

Saturday: 13:00 - 17:00 Uhr







Edited by Konstanze Pawlik