Jelena Fiala Logo

Jelena Fiala

est. 2017

Available in

Shawls and Scarfs Silk Scarves Fabric and Textiles Papeterie Souvenirs Arts and Crafts Limited Series Production in Europe Handmade Woman Show more Hide

Luxurious silk scarves with Vienna motifs

Jelena studied fashion design in Russia. She graduated with distinction and underwent further training and education in Central Europe. She has worked as an illustrator and art director for renowned international clients in the sectors of advertising and filmmaking. When Jelena first visited Vienna in 2008, she was so overwhelmed by the marvellous capital city of the former Empire that she decided to stay here. The ever-growing love for the city in combination with her passion for fine fabrics led her to the idea of creating silk scarves, which are meant to be ambassadors of Vienna and its timeless beauty – so the label Jelena Fiala was born.

Seilerstätte 16
1010 Vienna
Website Shop
Opening Hours
  • Monday Closed
  • Tuesday 10:00 - 18:00
  • Wednesday 10:00 - 18:00
  • Thursday 10:00 - 18:00
  • Friday 10:00 - 18:00
  • Saturday 10:00 - 15:00
  • Sunday Closed
  • Holiday Closed
  • Enquiries 10:00 - 18:00

A tale of Sissi


St. Stephen‘s Cathedral

A historic place to see


Kunsthistorisches Museum

Museum of Fine Arts



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Vienna Giant Ferris Wheel

Ride on Vienna Giant Ferris Wheel!


This is your Story!

What is your favourite place in the city?

My favorite place in Vienna is Lainzer Tiergarten. I enjoy this extensive public nature preserve with its rich wildlife and the Hermesvilla, Empress Sisi’s “Palace of Dreams” where she used to spend time to relax.

Which sightseeing attraction a tourist should not miss in your city?

If you want to experience a day off the beaten tourist tracks during your stay, I encourage you to head to the west of Vienna and visit Otto-Wagner-Kirche am Steinhof — it is an architectural masterpiece and considered one of the most important Art Nouveau buildings in the world.

What makes your brand special?

My scarves are inspired by the cultural heritage and imperial architecture of fabulous Vienna. Each design has been created by me with enthusiasm and great attention to detail and is produced and hand-sewn in small series in Como (Italy), world-renowned region for its fabrics and printing excellence


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