City trip to the fashion metropolis Berlin


October 25


Those of you who have been to Berlin know that the capital is not only at the forefront of sustainable fashion and urban lifestyle, but also has many different sights to offer. So many that it would be impossible to visit all of them during just one stay. Furthermore, due to the abundance of small, local fashion labels, it is difficult to keep track. That’s why you will find some suggestions and insider tips for your next trip to Berlin in this post. Written by: Anna Flaschberger


Way up high at Alexanderplatz

"Alex", as locals like to call it, is the largest and most important square in Berlin. Here, in addition to many pedestrians, all possible means of transport (S + U-Bahn, regional trains, buses and tram lines) meet. The centre of Alexanderplatz is also where the Weltzeituhr (translates to: world clock, a clock showing times around the world) can be found. Furthermore, the square is dominated by the largest building in Germany: the Fernsehturm impressing visitors with a height of 386 metres (translates to: TV tower). Just recently, the Fernsehturm celebrated its 50th anniversary. The tower boasts the highest viewing platform in Berlin and provides an accordingly extensive panoramic view of the entire city. On foot there are 986 steps to the top of the tower, but don't worry: the staircase is only for emergencies - there are two lifts for visitors. Tickets for the observation deck of the Fernsehturm are best bought online and ahead of time, otherwise they can become very expensive and be associated with waiting times.

For more information on Berlin’s public transport:

Tickets for the Fernsehturm can be bought here:


berlin fernsehturm
The Weltzeituhr is situated right in front
of the Fernsehturm.
© _janontherun_


Fashion Touri Tip: For those of you who don’t necessarily want to be on top of the tower, but still want to look at it and the capital: There are much cheaper tickets available for an observation deck at the Park Inn by Raddisson Berlin. The hotel is located right on the square.

Address: Alexanderplatz 7, 10 178 Berlin

Further information on the viewing platform:


Fashion, art and music at the Rotation Boutique

Rotation started as a record store for electric music in 2003, but clothing and pieces of art have always been on display at the store. However, since 2008 a few changes to the renamed Rotation Boutique have been made; music and art still play a major role, but more emphasis has been put on good quality and fair fashion. Store owners Christine and Nikolaus are not easily satisfied with the items in their product range: The fashion labels that are interested in being in their shop have to look cool, be suitable to the Berlin lifestyle and be sustainable on top of it all.


rotatioon berlin

rotation berlin

You can also shop old records and CDs here! © Rotation Boutique 


At this shop you can find selected, local brands such as FORMAT and Ucon Acrobatics, both of which are from Berlin. Smaller French labels such as Homecore and Waiting For The Sun are also represented. You can find tops for women and men, bags and backpacks, but also glasses and other accessories. Since the shop is also not far from Alexanderplatz, namely at Rosenthaler Platz, a short detour there is highly recommended.

This link brings you directly to their website:


A walk through the colorful district Friedrichshain

In former times students, creatives and punks dominated this place, since then a totally hip district has formed attracting young families and party enthusiasts. The variety of people is what makes Friedrichshain so popular. In addition, it has all kinds of things to offer: shops, restaurants, cafés as well as many leisure and cultural activities. Personally, I adore the small streets in the residential areas that  practically invite you to stroll through them. When it gets dark, there is also music and colourful lights coming out of the bars, creating an even more relaxed atmosphere. An evening walk through Friedrichshain should therefore be a part of every visit to Berlin.


volkspark friedrichshain
The Volkspark in Friedrichshain. 
© FT/Anna Flaschberger


For Berlin connoisseurs this attraction is nothing new, but it’s always interesting and beautiful to look at again: The East-Side-Gallery in Friedrichshain. Shortly after the fall of the Berlin Wall in 1989/90 the longest remaining part was painted by 118 artists from 21 different countries. Their works of art refer to the political changes of that time and are accordingly critical. In the meantime, the open-air gallery has had to be restored several times, causing several pictures to disappear, but also new ones to emerge. Even those who have already been here can always enjoy undiscovered details hidden in the approximately 100 works of art.


east side gallery
The "brother kiss" at the East-Side-Gallery.
© chaya_pix


For more information and pictures of the East-Side-Gallery:


LOVECO - Eco-Fashion with Concept

Neither the environment, humans nor animals should suffer from the dreadful manufacturing conditions of clothing – this is the prerequisite for fashion labels available at the Berlin concept store LOVECO. The founder Christina Wille of the shop is in close contact with the available brands in her store and selects the garments which will be included in the product range. Online there is also a separate description for each brand where one can look up the production conditions. This concept was received by the public with great enthusiasm, therefore LOVECO has been able to open three stores in Berlin: in Friedrichshain, Kreuzberg and Schöneberg.

The selection in the store exceeds all expectations: clothes, shoes and accessories for women, men and children are available. Therefore, everyone can find something there. The fashion labels range from German brands such as ArmedAngels and Jan N’ June to international brands such as NudieJeans from Sweden and Veja from France. All have one thing in common: the sustainable and fair production of their products.


This is the LOVECO store in Friedrichshain. 
© LOVECO/Sarah Fitzbauer


Only Christinas favourite pieces will be part of the selection.
© LOVECO/Nora Dal Cero


Here you can find LOVECO’s website:

As you can see, there is a variety of sightseeing and shopping options in Berlin. Even those who have already visited this wonderful city can always discover new things or re-experience what they have already seen.


Anna Flaschberger, FashionTouri editorial team